Marketing the finishes of new construction homes is a unique opportunity to show off the craftsmanship, attention to detail, and lifestyle your projects offer. With the right strategy, your finishes can become the star of your marketing campaign, helping you sell homes faster and for a better price. At Lot & Lane, we specialize in partnering with builders, developers, and real estate agents to create standout marketing campaigns tailored to your needs. Here’s how you can elevate your marketing game and showcase your new construction finishes effectively.
1. High-Quality Visuals: Let Your Finishes Shine
Your finishes tell a story—one of quality, design, and style. Professionally staged and photographed homes create a lasting impression. Here’s how we can help:
• Professional Photography & Videography: We’ll capture your finishes in the best light, from gleaming countertops to the intricate details of custom cabinetry.
• 3D Virtual Tours: Give potential buyers the ability to walk through your homes virtually, paying attention to every detail.
• Aesthetic Consistency: We ensure every visual asset aligns with your brand identity, creating a cohesive look across all platforms.
2. Showcase Your Finishes on Social Media
Social media is where your audience is most active, and it’s the perfect place to highlight your finishes.
• Instagram & TikTok Reels: Quick, engaging videos showcasing your premium finishes can drive huge engagement.
• Before-and-After Comparisons: Show the journey from construction to polished, finished product.
• Interactive Content: Use polls or questions to let followers vote on their favorite finishes or design styles.
We take the hassle out of managing your social media by creating and executing a content strategy tailored to your brand, ensuring every post gets attention.
3. Leverage the Power of Storytelling
Finishes aren’t just about aesthetics—they’re about lifestyle. Buyers want to imagine themselves living in your homes.
• Feature Benefits Over Features: Talk about how the finishes improve daily living—scratch-resistant floors for busy families, energy-efficient windows to reduce bills, or spa-like bathrooms for ultimate relaxation.
• Highlight Unique Details: If you’ve used locally sourced materials, partnered with a renowned designer, or incorporated sustainable finishes, tell that story.
Our team at Lot & Lane can help craft compelling copy for your website, social media, and print materials to tell these stories effectively.
4. Create Branded Marketing Materials
From brochures to interactive online tools, branded materials ensure potential buyers remember you.
• Custom Lookbooks: A professionally designed lookbook showcasing your finishes allows buyers to envision their dream home.
• Physical Print Products: Flyers, postcards, and catalogs can highlight your finishes and connect with local buyers.
• Digital Campaigns: Email marketing, Google ads, and targeted online campaigns drive more traffic to your listings.
5. Build a Stunning Website Experience
Your website is often the first impression of your brand, so make it count.
• Interactive Design Centers: Allow potential buyers to explore finish options virtually, adding a fun, engaging element.
• Gallery Pages: Dedicated galleries showcasing your past projects and finishes inspire confidence and excitement.
• Lead Generation Tools: Easy-to-use contact forms and downloadable guides turn website visitors into potential buyers.
At Lot & Lane, we specialize in crafting user-friendly websites that highlight your unique offerings and drive conversions.
Partner with Lot & Lane to Elevate Your Marketing
Marketing your new construction finishes is more than just showcasing features—it’s about creating an emotional connection with buyers. At Lot & Lane, we understand the real estate industry inside and out. From branding and graphic design to social media management and physical print products, we’re here to amplify your marketing efforts.
Let’s work together to create a marketing strategy that positions your projects as must-haves in the marketplace. Ready to get started? Contact us today to see how we can help you showcase your finishes and drive results!
Lot & Lane: Your Real Estate Marketing Partner
Branding | Websites | Social Media | Print Marketing